| Our Services
Our range of services covers principles and components of the built environment planning to deliver a functional, dynamic, customer focused, cost effective and fit for purpose project – End to End.
| Redesign: repositioning through design & planning
At Redesign Group, we approach every project with a shift in mindset: moving beyond traditional design lead solutions and take into consideration the needs of our clients business both on a commercial and functional objectives- commercially lead design.
This means designing from the perspective of the customer and team functions, placing experience, operational efficiencies and speed of service at the centre of every design decision.
This human-centric approach is fundamental to how we work.
We begin by analysing the existing operations for F+B, Retail or Hospitality in full consultation with the client to reviewing performance, customer flows, dwell times and friction points across the end-to-end journey. Combined with broader insights from placemaking, design strategy, and consumer trends, we define clear customer profiles, demographics, needs and expectations for long term efficient planning.
This analysis forms a compelling vision and a set of strategic objectives that guide all planning and design solutions.
Drawing on Redesign Group’s expertise in architecture, interior design, branding, and experience design, we ensure that every element works cohesively- creating environments that are not only commercially successful but also memorable and intuitive for users.
The result is a curated, future-proof portfolio rather than a collection of standalone units.
A key strength of Redesign Group lies in connecting disciplines and stakeholders- our clients. We bridge the gap between landlords, operators, brands and designers—aligning commercial objectives with creative vision.
Our strategies can be further enhanced through specialised layers, including embedding sustainability into F&B and commercial concepts, developing bespoke concepts tailored to specific locations and customer profiles and supporting tender processes across multiple assets.
With a multidisciplinary team and a strong foundation in design-led thinking, Redesign Group ensures that every project delivers long-term value—commercially, operationally, and experientially.
| Our Strengths
Standardisation, designing and planning ‘Right first time’ will play a crucial role in any project delivery strategy. The set of work proposed will cover all principles and components of the built environment planning and operational aspects and will be documented to enable the project teams to deliver a functional, dynamic, customer focused, cost effective, fit for purpose project – End to End.
The key fundamentals in design to function are:
To enable speed of execution with standardised components and company brand blueprints -avoiding reinventing and starting from first principles
Quicker route to market in the design and construction process
Potential for roll out projects to implement Modular build, off site, minimalizing time on site improving quality
Applying Equipment compliance / menu standardisation based on offer and staffing of the brand.
The key ‘Pillars’ that can start the process of analysis and form the set of guidelines for any project and can form the basis of our set of work.
Planning & Efficiencies
Standardisation & Modularity:
Expertise in creating scalable, efficient, and cost-effective formats through modular design systems.
Strategic Design Leadership:
Deep understanding of design principles with an emphasis on functional performance and brand alignment.
Customer-Centric Focus: Designs grounded in optimizing customer flow, experience, digital and intuitive navigation.
Operational Excellence
Commercial Acumen:
Strong grasp of design-to-cost principles with a focus on delivering high-impact environments within budget and timelines.
Operational Efficiency:
Committed to fast-tracked mobilization and on site implementation without compromising design integrity.
Expertise & Management
Collaborative Leadership:
Empowering and inclusive management style - drives team success through mentoring, active listening and co-creation.
Change Management:
Track record of setting up new systems, transforming business units and embedding design excellence into corporate structures.
Human-Centred Values:
Passionate about people, culture and making meaningful contributions beyond the workplace.
| The Stages
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Project Analysis and Briefing – Receipt of Landlord/Base building drawings, On-Site measure and assessment, client/landlord briefing meetings and return briefing documentation, understanding of localisation and base build surrounding including client tours/site inspections.
Project Team and Client/Landlord consultancy – Attendance on client/landlord meetings either in person or online. Assistance with the client in landlord/project team discussions.
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Space Planning – FOH and BOH- Generation of leading-edge design principles operationally, customer and functionally considered. Application of standardised planning for client review. Plans presented to client for a consultive and collaborative outcome. Planning to consider franchise and in house design guidelines adding value to the plans for the best outcome for the space. Service to include kitchen planning for BOH based on the franchise and operational teams inputs.
Concept Development, Modelling and Rendering – Full Design concept development including mood imagery, materials and finishes selection. Team will model and render the design concepts in Hi resolution images for tender and client approval.
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Branding – Logo and supplementary graphics – Full Graphic design team to develop logos and supporting graphics telling a story of the brand. A series of logos, pantone colours and fonts can be developed for client consideration
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Project Liaison – Full consultation with the client/project team for the duration of the contract including project meetings, onsite inspections as required, engineers and construction liaison/RFIs.
Franchise Operational, Brand and Design Guideline. Roll out development documentation and guidelines for new brands.
Once the first store has been completed the Blueprint documentation and Roll out documentation and guidelines will be reviewed and amended/altered to suit the learnings and aligned MVP.
Define flex V fixed design elements with all stakeholders inputs and content to ensure there is a collective concise document.
When you work with Redesign, we have a robust, staged process we follow every time.
| Redesign: repositioned through mentorship, collaboration, & discussion
A natural mentor and collaborative leader, I am driven by an objective to help people grow, professionally and personally. I thrive on unlocking the potential of individuals through empowerment, support and meaningful guidance.
My approach to leadership is founded on trust and respect, underpinned by three fundamental values: Respect, Responsibility, and Accountability, delivered with positivity in every interaction.
I believe in enabling others by providing the right tools, information and freedom to succeed. My leadership style could be likened to a “reverse bungy”… a dynamic balance of release and support.
This support empowers individuals with the autonomy to carry out their work with inputs stepping in with guidance only when needed which encourages self-discovery through thoughtful questioning rather than directive answers.
This fosters confidence, resilience and independent thinking across my teams.
I apply this to my mentoring of individuals – creating space for honest reflection, practical growth and clearer leadership and career extension thinking. The most essential part of communication- listening first. This enables the understanding of unique challenges, pressures and the ambitions each person brings, before helping them reframe how they lead, communicate and make decisions.
When working with individuals, I focus on helping them step back and reassess how they navigate through their day. I offer a supportive and open space for women who want to talk about business, career progression, life/work balance or navigating leadership paths. Whether someone is at a transition point, building confidence or exploring new opportunities, I provide thoughtful support and practical perspective to help them move forward with clarity and confidence. Asking the questions that will lead to the answers in a consultive manner.
Collaborative discussions are central to how I work and I consistently aim to elevate both individuals on their career path.
At the heart of my work is a belief that people grow best when they feel heard, challenged in the right way and supported to take meaningful action.
| Award Winning Design
